The infamous pumpkin spice latte has finally made it back to Starbucks just in time for fall. But something else arrived with the latte that was a little unwelcome: a 10% price increase.
Some of the most popular menu items are subject to the increase. This includes drip coffee, espresso drinks, bakery items, and bacon gouda breakfast sandwiches. At first, the price increases seem miniscule. However, for regulars at the franchise, the weekly spends will add up significantly.
The Consumerist reports that Starbucks mochas and lattes (and even the blessed PSL) may soon cost $0.10 to $0.30 more at certain locations, and that the bacon Gouda breakfast sandwich will now range from $3.45 to $4.95, depending on the store you visit. Additionally, Starbucks-brand cookies could see an increase of about $0.30.
Starbucks raised prices last year just two days after the presidential election. They quietly raised prices on cold drinks and baked goods from $0.10 to $0.30.
Arguably, Starbucks balances out their price raises by offering free wifi and the ability to hang out within their cafe. For the Starbucks campers, this price hike might not be that big of a deal. For commuters, however, the price hike might seem ridiculous.
Regardless, Starbucks is not the end all be all. If you’re upset with the price hike, there are dozens of cheaper options for commuters.
Capitalism: it’s a beautiful thing.